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Category: SEO

SAA2010: SEO and Archives Websites

Just a quick reminder that I will be presenting tomorrow morning at SAA2010 on the topic of search engine optimization and archives websites. I am part of session 502 officially titled Not on Google? It Doesn’t Exist: Findability and Search Engine Optimization for Archives. My specific portion of the presentation is titled ‘Building Archives Websites That Google Will Love’ and will be a general introduction to SEO concepts and why they are important to those involved in the creation of websites for archives and other cultural heritage institutions. It will include some basic tips and techniques. ... 

SEO Evaluation of an Archival Website: Looking at UMBC’s Digital Collections

Flickr Commons: Do-it-yourself-womanEach week brings announcements of archives launching new websites. Today both my email and Twitter told me about  University of Maryland, Baltimore County’s new Digital Collections site. Who can resist peeking at new materials available online?

I have spent much of the past year learning the details of Search Engine Optimization. Usually shortened to SEO, this simply refers to the use of techniques which improve the traffic sent to a website via organic search. Want your webpage to show up at the top of the list for a specific search in Google? You want to work on your SEO. ... 

Video News Archives: Digitization as Good Business

Flickr: OSU Spring Game 2006 Media Lineup by Chris MetcalfMy work now includes more SEO (Search Engine Optimization) work and so I have added SEO focused blogs to my RSS feedreader. Today I spotted Search Engine Land‘s post Business Opportunities For Video News Archives. Stephen Baker calculates that 35 years worth of archive footage equals 51,100 hours of content per station. With approximately 20 stations per broadcast group he estimates a cost of $30 million per group to digitize each broadcast group’s archive of news footage. See the original article for more details on his calculations. ...